Microsoft Copilot earns strong marks from enterprise M365 users for deep suite integration, but value drops sharply outside that ecosystem and quality is inconsistent across apps.
Quality is uneven app-to-app — it shines in some tools but feels half-baked in others, meaning you're not buying a uniformly polished experience across the suite.
Enterprise teams deeply embedded in Microsoft 365 who want AI assistance without leaving their existing workflow.
Organizations not running Microsoft 365 as their primary productivity stack, or budget-conscious teams who won't use it heavily enough to offset the per-seat licensing cost.